Search Engine Optimization Technique of Choice

Search Engine Optimization is the technique of ranking a web page or site high in the free search engines listings.

The Search Engine Optimization effort evolves optimizing the various tags in the html such as the title tag, headers, alt tags, anchor text, keywords and more.

There are onsite and offsite Search Engine Optimization that both play a big part in your SEO endeavor.

Onsite returns to the tags describe above as well as the content, navigation, and many other factors.

Offsite returns to links from other sites pointing to yours. For some search engines this can also include how many visitors you receive, how they click on various links and more.

You can tune up your website by using keyword research, key phrase placement in your Meta tags and content, and the application of special formatting such as headers, bold and bullets.

Beside online optimization, you also want to do offline optimization. This will include regular practices such as submitting to directories, writing press releases, submitting articles, and getting other links pointing back to your site.

White Hat SEO is optimizing your web pages in an ethical way so that they rank better in the search engines.

Black Hat SEO is using tricky and unethical practices to try and get higher rankings.

The search engine understandably does not like Black Hat techniques. Be sure to only use the white hat techniques.

Some people strongly think that Pay-per-click may lead to a quicker conversion rate and earn them money more quickly. There is a place for paid advertising, but you are missing out on a potential broad audience who trusts a site more that is perceived as relevant but does not have to pay for promoting. Search Engine Optimization is vital for your website. You can save a lot of capital by not having to rely entirely on paid advertising, and you ever reach a wider audience.

If you are considering entering the world of Internet Marketing and making money online, you want to understand how Search Engine Optimization works, otherwise you will not know how to make your site seen by your target audience. Even if you end up outsourcing all or part of your SEO activities, a working knowledge of SEO will help you decide if the company or individuals you are working with is reputable.

Some people believe that SEO is difficult and being ranked well by search engines is near impossible. That's not true. Anyone can vastly improve their position in search engines. It's not very difficult. You just have to know what to do and apply it. To make a search engine positioning campaign worthwhile, however, you must have the right information The dynamic nature of the Internet means that various types of listings are displayed in search engines result pages, which mainly include pay per click advertisements, paid inclusion listings and organic search results. SEO focus on advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords.

The Hopi and Their Jewelry

Hopi Silver Overlay Jewelry

The jewelry of the Hopi has a style distinct from that of the other Native Americans. The Hopi are known for the use of silver overlay, which utilizes a technique of fusing two layers of silver. The eye-catching and often elaborate design is on the top layer, while the bottom layers serves as a base.

It was not so long ago that the Hopi developed this technique. In fact the Hopi were not much into the making of silver. In their relative isolation on the northeastern Arizona high plains, or mesas, they were somewhat firewalled (so to speak) against external influences. Even their interaction with other Native Americans was limited.

Silversmithing of Native Americans

So while the Navajo learned and developed their silversmithing skills, a technique brought to the south-west of the American continent by the Spaniards, and which was then taken up by the Zuni, the Hopi were still practicing their own artistic heritage based on weaving and pottery. They were also adept at the making of kachina dolls, for which they deservedly remain renowned.

Time, of course, would not stand still, and even reliably isolated communities began to open up. Trading and commerce grew and the Hopi through their interaction with the Zuni exposed them to the craft of silver jewelry, at which the Zuni were now skilled. Lanyade, a Zuni, learned his silversmithing from the Navajo, and began to sell his silver jewelry. He travelled among the Hopi and Sikyatala became his student in 1898.

Sikyatala

Sikyatala is credited to be the first Hopi silversmith. It is reported that while Lanyade was at the Hopi reservation for four months, making and selling his silver jewelry pieces, Sikyatala was studiously observing and learning from the master at close range.

Sikyatala then began to use the technique of making silver jewelry. Other Hopi also began to follow and emulate the work of Sikyatala. In time the Hopi developed their own style, that of using overlay silver.

Hopi Silversmiths Paul Saufie and Fred Kabote

This technique did not so much evolve as was created by the Hopi silversmiths Paul Saufkie and Fred Kabote who were involved in a program at the Museum of Northern Arizona in 1938. After World War II the Hopi Guild was formed to encourage a program of silversmith training .

The designs of the silver overlay jewelry of the Hopi were also unique in that they adapted designs from the old broken pottery pieces of the 15th and 16th centuries. New motifs were also incorporated by the Hopi Guild, including kachina symbols.

The cross-currents in Native American jewelry nowdays mean that there are cross-influences as well. And different styles from the different currents may well find themselves evident in any piece of modern American Native jewelry.

But the fascinating development of Native American silversmiths and their crafts, in their different streams of artistic design, does not entirely obscure the original creativity. The silver overlay technique was the creation of the Hopi, even if it may now be employed by others.

Michael Kabotie

In ending, it may be noted that the work of Fred Kabote was continued by his son Michael Kabote (also spelled 'Kabotie'). Michael Kabotie recently passed away at the age of 67. He was a trail-blazer in the Native American fine arts movement, both as a Hopi artist and jeweler. His paintings were well-received, depicting traditional Hopi life. For a number of years, he also tapped the Hopi overlay technique at the Idyllwild Arts program in Southern California.

3 Criteria For Goals That Will Truly Motivate Your Team

I'm sure all of us are looking for ways to inspire our athletes to achieve their highest potential. And I'm sure all of us agree that goal setting is an integral part to any successful season. Based on his TEDtalk, "Why We Do What We Do" , Tony Robbins gives us a "map" to properly motivating our teams. First, we have to give each individual a role on the team. Then we have to find out how to meet their emotional needs. Finally, we give them the tools to make their team experience positive. Read on to find out how!

3 Things Coaches Should Understand in Order to Motivate Our Teams

Three questions. Robbins says that every decision we make (Will I go all out in practice? Will I try something new and risk looking bad until I master the skill?) Requires us to answer three questions. He calls them the Three Decisions of Destiny.

The first question is "What am I going to focus on?". Let's use "will I go all out in practice?" as our sample. We have to get our players to focus on how their effort will benefit their team and help the team get closer to accomplishing their goals. So rather than focusing on the pain that they feel in working hard, their attention is on doing their part for the team.

The second question is "What does it mean?". Going all out in practice means verbally supporting one's teams, giving complete physical effort, and being willing to do whatever they're asked by the coach.

The third and final question is "What am I going to do?". To make sure they go all out each practice, they will eat healthily, get plenty of sleep, and remain focused on their sport during practice times.

6 Human Needs.

We all are motivated by these six emotions / needs / beliefs … it's the coach's job to find out what button to push for each student-athlete.

The 1st need is certainty. There are some things that our players need to know without a doubt: For example, the coach is knowledgeable, fair, and caring.

The 2nd need is uncertainty. I know that sees to contradict the first, but I do not think it does. While some things should be set in stone, others like playing time and the starting lineup should not be certain … otherwise our starters will become complacent and the non-starters will be apathetic.

The 3rd need is critical significance. Our teams should have a compelling reason for coming to the gym every day … and it's our job to give it to them.

The 4th need is connection and love. We all want to feel like we belong to something special and that there are folks out there who care about us.

The 5th need is growth. If a player feels that they were not given the opportunity to get better (with skill, with leadership, with self-awareness), why come to practice every day?

The 6th need is the ability to contribute beyond ourselves. Whether it's team community service, sacrificing personal goals to help the team win a significant victory, or challenging your seniors to leave their mark on the team … we've got to give our players the ability to make a difference.

Becoming influential. So we're still using our sample question, "will I go all out in practice?", As the example for this goal setting technique. In this final step of the motivation process, we help our athletes create a positive situation for themselves. We should ask them what their target is … meaning what do they hope to accomplish by going all out in practice (respect from peers, etc.)? Next is to find out what their belief system is … will they stoop to gossiping and backbiting a team in order to get to "connection and love"? Finally, we have to find out what fuels each athlete. Robbins says that each of us has a dominant human need (certyty, critical significance, etc.) and the player's goal has to feed that need.

Check out the video if you get a chance and see if you can put your own sports spin on things … it's well worth the watch!

The Basics Of Affiliate Network Marketing

"Getting started with affiliate marketing" 5 secrets you must know

By now most of us have heard of network marketing and most of us have heard of affiliate programs. The major understanding network marketing basics much better than affiliate programs. So let's cover a few basics so that you can determine whether network affiliate marketing is of interest to you.

"Getting started with affiliate marketing" secret # 1

Affiliate programs also go by a host of other programs names, all meaning the exact same thing. Whether you find them under affiliate programs, profit sharing programs, referral programs, associate or reseller programs, they are all based on the exact same principle. When you join one of these programs, you receive a special web site link form the company that identifies that web site as yours. It is your job to market the site. When you refer people to your site and they make a purchase, you receive a commission for that sale.

Affiliate programs allow people to create online businesses with little effort. There is no need to worry about warehousing, inventory, employees, insurance or licensing. You are in effect "borrowing" the site for your own profit, since the term, profit sharing programs. These are ground floor opportunities with noticeable potential for profit. Your job is to simply direct the traffic to your site. There is no need for you to ever place a phone call, close a sale, or chase down your friends and family. You receive a commission from any purchase made on your affiliate website.

"Getting started with affiliate marketing" secret # 2

Some affiliate programs will allow you to create your own domain name for the website and use that web address for the site link. This often looks a little more professional and is also easier to use. Affiliate links are easy to recognize, Affiliate website followed by your id "hopefully they should be short links". This is a simple web address followed by a user name. I have seen some affiliate links that are near a mile long, too long to remember and too long for the potential client to rety into their browser should the link fail. Using your own domain name looks more professional and is easier to use.

Now that you are all set up, it's time to start getting traffic to your site. Some people try buying traffic, but pre purchased traffic has its downside. The idea is that a marketing company will guarantee that you will receive a specified amount of traffic to your site within a specified time frame. Enough traffic should play the percentages right and you should end up with sales.

The downfall to pre paid traffic is that most companies pay individuals to click on the web links provided to them. Very few paid traffic companies really do any marketing on your behalf. You might get lucky and someone might actually actually look at your website while they are there, but chances are you'll be paying for a lot of uninterested people to click on your link without any intention of reading the content on the site.

OPT-IN MARKETING "Getting started with affiliate marketing" secret # 3

Now you need to explore marketing methods. We will cover a few methods of affiliate marketing, but there are many more out there. E-mail marketing is popular, but you have pay close attention to the very strict spam laws. Not only will spamming decrease your chances of success and make the entire company look bad, but most affiliate marketing programs will terminate your account and even fine you if you are spamming.

Opt-in e-mail lists are specifically designed to reach a market of your choice. People have to agree to receive the e-mails so there is no chance of being accused of spam. Using e-mail lists can be successful, and wonderfully free, if you can be creative enough to not only get your e-mail opened but to convince the prospect that you have something better than they are probably working on themselves. Using false promises may be attention grabbing, but it is certainly not a recommended method of advertising. Remember that you are in effect a subcontractor for a bigger company. What makes you look bad also makes the entire company look bad, so be careful about the content of your e-mails.

If you really have a good and solid opportunity, and most affiliate programs do, you should be able to have some success with opt-in e-mails. Remember these are people who are looking for the exact same thing you are, success in internet marketing. Not all programs are quality programs, so those that are becoming much easier to market even to those who are already doing their own marketing for something else. Solid companies with marketable products are not the easiest to find.

"Getting started with affiliate marketing" secret # 4

One of the best examples of affiliate programs would have to be Amazon.com. They have a remarkably high success rate because they offer a solid program and have done a lot of the marketing for you with their own advertising. You do not have to introduce a new plan. However, because of its success, there are already over a half a million associates marketing their affiliate site. That's a lot of competition and it may not be the best for the amateur marketer.

Free opt-in e-mail lists that barrage its customers with hundreds of email daily are not effective marketing tools. There are too many e-mails being sent to everyone else to really have much of a fighting chance of getting your email opened and read. Again, you may want to play the statistics game, but you should at least add opt-in e-mail lists that send out only a few ads per day to their subscribers. You will receive higher quality results this way.

One of the best free to join opt-in-e-mail lists comes from SubscribeMe website. Not only is it free to join but they allow you to join a vast amount of lists at once. You will have to confirm your subscriptions as they come through to your mailbox for your ad to run in every possible issue, but they keep the number of ads they send out per day restricted so that there is an opportunity for everyone's to be opened and read .

Again, you will want to be creative with you subject line and really write some quality ads, but this is a good free resource for e-mail marketing. You will also receive e-mails telling you when you can expect your ad to run and in some cases they will tell you how many subscribers they have at present.

COMBINED MARKETING METHODS "Getting started with affiliate marketing" secret # 5

Opt-in email marketing is a solid marketing method for any type of internet business, but they seem to work especially well for affiliate programs. Most affiliate programs are either free to join or are very low cost. Although most free to join programs require an upgraded status in order to receive responsibilities. The low cost of these programs make them desirable for the average person who does not have a lot of capital to sink into a new venture.

When writing an opt-in e-mail ad, be sure to take into account the word limits and line limits. Getting straight to the point and writing attention grabbing ads may take a little time and practice, but they are well worth the effort and can be successful.

Opt-in advertising is not the only method of marketing a person should use, but it can lead to effective advertising when combined with other methods. Not all of these methods are all that expensive and can enhance your marketing efforts to produce results.

When using combinations of methods, it is best to start with a particular method and then gradually add to it as that you have a method of tracking your results. It is senseless to pay for marketing that is not bringing anyone to your affiliate web page.

Some of the better combination methods include, but are not limited to, advertising, pay per click advertising, and rotator web page advertising. Banner advertising can either exist on top of related emails and websites or along the relevant information. Pay per click advertising is an agreed upon bid to major search engines to include your website for keyword searches. Keyword searches vary significantly and it is best to do some research before attempting this method. It can get costly to do keyword search, but it can also be very effective. Rotator ad pages are simply full page advertisements for the same affiliate company that simply rotate the URL link to various participants in the ad. This also can be a fairly low cost and effective method of marketing.

This information and a whole lot more can be found on affiliate site. This website is an independent site that carries a variety of sound information regarding affiliate programs and internet marketing. Their informative articles are a wonderful education for anyone trying to achieve success through online marketing. It's worth a lengthy visit to this site to bone up on all the latest news, reports, and information to make your affiliate marketing plan a success.